Author: Melissa Bridwell

I first saw an entire AltaMira Press set in person in the office of a graduate teaching assistant in upstate New York sometime in 2019. The TA handled them like a 1999 Pokémon holographic, and they were in a Ziploc bag, of all things. Twenty-one two-sided cards with slightly yellowed corners. He had paid forty-two dollars for the used set, and he was already boasting about it in private. A sealed set selling for almost three hundred dollars was mentioned by someone on a media-studies listserv last week. For what David Gauntlett himself has called a side project from 2006…

Even before anyone speaks, you can sense the old argument in practically every humanities seminar on the East Coast these days. Within minutes, the room divides along an invisible line drawn somewhere between Frankfurt and Paris after someone mentions dominance and another mentions power. Like Trump cards, the names are thrown out. Adorno on one side. For the other, Foucault. The ideas themselves hardly have time to breathe because everything happens so fast. The conflict predates the majority of those involved. Theodor Adorno, a German philosopher who lived in a modest Los Angeles home during his exile in America and…

A rookie’s first NFL game has an almost ritualistic quality. When a player pulls their jersey over their pads for the first time, their hands may tremble a little due to anxiety and crowd noise. The majority of fans never give what happens to that jersey afterward a second thought. However, someone at Fanatics did, and that particular detail is now the basis for what may be the most talked-about card concept in the history of the trading hobby. Topps didn’t make a quiet comeback when it was formally reinstated as the NFL’s exclusive trading card licensee in early April.…

Like most odd things on the internet, it began with one post. A media studies student discovered a PDF of two sheets of Theory Trading Cards made by scholar David Gauntlett almost eighteen years ago at some point in early 2026. The student shared the cards online with a mix of sincere gratitude and bewildered disbelief. Those cards were all over the place in a matter of days. Not in the classroom. on feeds. Gauntlett had just declared their comeback. The majority of the content on his former websites, theory.org.uk and newmediastudies.com, was between twelve and twenty years old, according…

These days, the laminated reading posters peeling at the corners and the new arrivals shelf are not the first things you notice when you enter a middle school library in a suburban area of Ohio. Sitting on the front desk is a small wooden box that was once used to store index cards back when card catalogs were still in use. There are trading cards inside, arranged by category. Not Pokémon. Not in baseball. cards of theory. Cards with titles like “social contract,” “confirmation bias,” and “the bystander effect” printed in neat serif type, accompanied by a brief description on…

I laughed when I first noticed a pile of theory trading cards on a friend’s kitchen table in Lahore. They appeared ridiculous. A brief paragraph about power and discourse was printed on the back of glossy little rectangles that looked like they would depict a Pokémon or a cricket player, but Michel Foucault’s bald, expressionless face was staring out. My friend, a PhD candidate who had twice given up on her studies, claimed that she trusted the cards more than ChatGPT. I assumed she was kidding. She wasn’t. On the surface, the comparison seems strange. One is a tangible item…

A sociology professor in the north of England began chopping up index cards on his kitchen table sometime between the third lecture on Frankfurt School critical theory and the fourth student email inquiring as to whether Habermas would be on the exam. For almost ten years, he had been using the same curriculum. The majority of the class had not touched the textbook, which was a doorstop ninth edition co-authored by Anthony Giddens, and it was sitting on a shelf above him. He had done the math. By week six, perhaps four of the twenty-eight students had figured it out.…

One specific sociology trading card is making the rounds once more. It’s the type that’s tacked to a department corkboard, with the laminate scratched from years of being crammed into tote bags and the corners half-curled. It features Stuart Hall (sometimes printed as C.S. Hall on older runs), and cultural studies programs in Britain and the US have been requesting its reprinting for reasons that seem both clear-cut and somewhat enigmatic. Silently at first. Then in a quieter manner. The card itself isn’t particularly elegant. A brief list of contributions, a date range, a brief biography, and a black-and-white portrait.…

In the sociology trading series, there is a card that people consistently return to, even after they have vowed not to argue about it. The card of Herbert Spencer. At first glance, it appears innocent enough—just a sepia-toned portrait of a bearded Victorian gentleman gazing off beyond the photographer’s shoulder. However, when you turn it over, the numbers begin to clash. Spencer’s stat line seems to be an attempt to condense a century’s worth of contentious ideas into a few categories. Influence: 94; Originality: 71; Modern Relevance: 38; Ethical Standing: a contentious 22. For the better part of 20 years,…

Anyone who ever owned a baseball card binder from the 1990s can still recall its distinct smell. The wax packs contained a mixture of cardboard, plastic, and the subtle sweetness of old gum. That binder wasn’t a toy for a certain type of child. It was a portfolio. And Josh Katzowitz, the author of a recent essay at The White Coat Investor, did the best job of capturing that illusion in a long time. When he was eleven years old, he recounts pulling out his three-ring binder once a month, turning the pages with the gravity of a fund manager,…